Team Rte 9 started planning for Wegman’s Intrusion in January. Over the past four months Store teams conducted SWOT analysis, visited other Wegman’s locations to understand their competition, met with all their associates regarding Service, Quality and Engagement, cleaned, re-merchandised their store and actively got involved in the community while delivering consistent conditions everyday.
“Who’s Town Is This? This is our Town” was the tag line created by SMs Mike Mercier, Gerry Sutton, and Ron Cerusolo to energize their teams as they went head on against Wegman’s. This team worked hard and they are winning! Please join me in celebrating these three stores!